The Study Of Chengdu City Logo Design Based On The Semiotics

As the name card of the city,urban image reflects the city characteristics,which impress people profoundly in a short time.As one of the essential elements of city identity system,the urban logo is a group of mass communication symbols with a special text or graphic symbol.It is also a kind of visual language which the city communicates with the public and conveys information.An appropriately designed city logo plays an active part in reflecting the city cultural background,improving the urban image and strengthening its competitive power.This topic attempts to have a intensive study on semiotics and apply the theory to the city image logo designs,standing a new perspective to analyze the Chengdu's city sign.This paper discuss the combination of semiotic theory and urban logo design.Firstly,grasping the essence of semiotics through sorts out the related theories.Secondly,with the classic cases,thinking about how to make use of the semiology to solve the city logo issue in fields of design strategy,extension,application and design principles.Thirdly,summarizes the methods to construct the mark symbol convey system and discuss the encoding rules of it.Finally,the thesis provide three design plans in Chengdu urban logo based on the previous theoretical.This project is of great theoretical and practical significance in city logo designing.It is hoped that this research would play a positive role in Chengdu urban logo.