Research On The Construction Of Contemporary Chinese Cultural Ecology Under The Environment Of New Media

The 19 th National Congress of the Communist Party of China set the orientation of cultural construction in the overall layout of building socialism with Chinese characteristics.However,the current development of China's culture presents an unequal and unbalanced trend compared to the development of our country's economy.Cultural construction is slightly insufficient.On the one hand,culture is an important measure of the overall national strength of a country.On the other hand,culture can satisfy the spiritual and cultural needs of people in our country.There are still many problems need to be resolved in China.It is urgent and necessary to strengthen cultural development.At present,our country is actively carrying out the construction of ecological culture and has achieved very good results.It is not only necessary for the construction of ecological civilization in the natural environment,and the construction of cultural ecology is also important.This article focuses on the impact of the social environment on the current cultural ecology and the impact of the rapid development of new media which replaced the traditional media as the most important media for cultural transmission.Using the dialectical negation method,it analyzes the promotion of new media to the development of culture and the main problems of the cultural ecology under the new media environment.At present,the development of our country's cultural ecology is balanced as a whole.However,the development of new media has changed the pattern of our country's cultural ecology.The cultural transmission mode has undergone revolutionary changes,and many new forms and platforms of communication have emerged,which inevitably lead to cultural ecological problems.In response to the problems existing in China's cultural ecology under the new media environment,it proposes measures and ideas for managing China's cultural ecology.The first part,theoretical explanation,first introduced the context and cultural connotation of cultural ecology,then introduced the development of cultural ecology from a branch of anthropology into an independent discipline,and introduced the basic connotation of cultural ecology from the perspective of culture and philosophy.In the second part,the comprehensive method is used to combine ecological research methods and cultural studies to analyze the genetic,variability and diversity of cultural ecology.The main features of the culture ecology are the analysis of cultural ecology.The heredity of cultural ecology requires us to adhere to our nation's outstanding cultural traditions.The variability of cultural ecology requires us to insist on the development direction of advanced culture.The diversity of cultural ecology requires us to adhere to the harmonious development of culture.The third part analyzes the impact on the development of cultural ecology when the new media gradually replaces the traditional media as the main mode of cultural communication.The development of new media technologies has formed a complete industrial chain and coverage system,which has created favorable conditions for the development of China's cultural ecology.It has enhanced the appeal of cultural ecology and promoted the critical and diversified development of cultural ecology.Then it mainly analyzes the main problems in our country's cultural ecology under the new media environment.The alienation of new media technologies has caused cultural transmission faults,and the heritability of cultural ecology cannot be fully exploited,resulting in the loss of traditional culture.The explosive growth of information has caused the proliferation of content,including bad information,which has led to cultural and ecological pollution.The new media has diversified culture and values,and it has also become the main form of Western cultural hegemony for cultural penetration in China.It has seriously affected the younger generation's recognition of advanced socialist culture and weakened the leading position of advanced socialist culture.The fourth part,discusses the methods for the remediation of cultural ecology in the new media environment from four aspects: the new media of law construction,humanistic spirit inheritance,taking advantage of new media technology to enhance influence and strengthening harmonious development of culture ecology.