Study On The Male Image Of Chinese Movie Posters

China in the field of Journalism and communication,research on female media image of the same as emerge in an endless stream,the social composition of the male attention but few media in shaping of the male image,represent and maintain the society also has an important significance to the international academic communication,has devoted to the study of male image subject.As a popular medium,film plays an important role in political propaganda and cultural consumption.The movie poster as the movie "card" contains a large number of cultural symbols,This paper can be divided into four parts,including a total of five chapters.The overall structure of the problem is to put forward the problem-to calculate the law-in-depth study-draw conclusions.The first chapter is the introduction,through combing the development context of Chinese movie poster,the research results of Chinese and foreign male female media image,and the relevant application of the concept of communication ceremony,I find the entry point of my research.The second chapter is about the research methods,the research methods,the research methods and the sampling standards.The third chapter is the analysis of the content,and the rules of coding and decoding are presented in the paper.The fourth chapter is from the perspective of the concept of communication,through the analysis of the results of the third chapter,the analysis of the image of the male image.The fourth chapter is conclusion and deficiency.In short,the movie poster as a separate text communication,using content analysis method and literature method,analysis of movie posters this cultural ceremony in the process of encoding and decoding of the sample,analysis of cultural symbols in all times,various movie posters have been built with the kind of world,sharing what the meaning of this whether because of environmental change;how to create a movie poster male image,shaping the male image how;and create a movie poster in the world how to reflect the social reality at the same time,and through the ritual view of communication this study path leads the research on micro level in depth.