The Design And Research Of Modern Kindergarten Brand Image

With the growing prosperity of China's market economy,all aspects of society have undergone tremendous changes,from a single "commodity era" to a more diverse "brand era." Many companies focus on shaping their social reputation by condensing important information such as reputation,culture,products,technology,and organizational potential into brand identity.In the big stage of today's society,there are many brands in the field of education.The competitiveness from the market drives the major educational institutions to improve their brand image.Based on the concept of "modern children's quality training" and relying on the corporate image recognition system as the theoretical basis,this paper explores the brand image design concept of modern kindergarten through the investigation and research of the current kindergarten brand image design.The purpose is to provide a perfect and innovative brand image design reference for kindergartens,to help kindergartens integrate resources,enhance the image of kindergartens,and achieve sustainable development of kindergartens.Based on the design of CIS corporate image,this paper proposes a new concept of kindergarten brand image and its composition.Its main components are“Kindergarten Concept Recognition System”,“Kindergarten Behavior Recognition System ” and “ Kindergarten Visual Identity System ”.Many successful cases of corporate brand image tell us that companies can make a dominant position in the competition with their peers by creating a brand recognition system that matches their current situation and achieve extraordinary success.The field of early childhood education is no exception.Kindergartens need to design the kindergarten brand image recognition system in a timely and scientific manner.This paper mainly uses case study method,literature method,observation method,investigation method(questionnaire method and interview investigation method)and other research methods to study the content of modern kindergarten brand image design.Among them: the case study method is the focus of this research method.Through the research and analysis of the performance of different kindergartens in brand image design,some ideas of kindergarten brand image design are proposed,including:(1)child-oriented,sustainable development concept recognition system;(2)society Sexuality,inheritance,scientific behavior recognition system using effective resources;(3)Visual recognition system that conforms to children's aesthetics and shows cultural heritage.Young children are our hope and the future of the country.Early childhood education,as the forerunner of education,plays a key role in people's life.The brand image of the kindergarten is a sign that distinguishes the kindergartens.The children,parents,and the society choose the favorite garden through the visual recognition and behavior recognition of the kindergarten to recognize their ideas.This process also stimulates the kindergarten's self-growth.Conducive to the long-term development of early childhood education.