The Application Of Metaphor In Electronic Interactive Picture Book

Metaphor was originally used as a rhetorical device in semantics.In 1980,George Lakoff and Mark Johnson's " Metaphors We Live By"extended the metaphor to cognitive science,suggested that metaphor is a way of thinking and cognitive tools.People can connect the known things with the unknown by metaphor.With the in-depth study of many scholars,metaphor has been widely applied and studied in many fields such as philosophy,psychology and semiotics.Art design is the creation activity of human beings,which is also a metaphor projection,which indirectly expresses the meaning of the creator and the work through some kind of correspondence.Electronic interactive picture book,as a form of art born of information age,preserves the essence of traditional picture book and integrates advanced digital technology,which brings readers a whole new reading experience.From the metaphorical level,it is helpful to improve the internal art of electronic interactive picture book,so as to improve its ideological content and emotional expression.Based on the metaphor,this paper makes a theoretical study of electronic interactive picture books,and combines the art essence,artistic features and the application and function of the art language analysis metaphor in the visual design and interactive design of electronic interactive picture book.The paper analyzes the value of metaphor from the whole and the parts of the art,and tries to explore the creative thought and expression methods from the cognitive level.Theoretical research on the basis of practice creation.The practical part of the electronic interactive picture book" My Wish",the report includes the creative reasons,the planning scheme,the implementation of the specific process analysis,and the visual display.The application of metaphor as an artistic creative thinking and design method is applied in practice to verify and supplement the research theoretical results.It is hoped that the practice test can be used as a reference for the application of metaphor in the electronic interactive picture book,and provides some reference value for the improvement and development of electronic interactive picture books.