On The Situation Representation In Dynamic Graphic Design

Motion graphic is gradually known as a new visual design form from 1950 s. With the development of new media technology, motion graphic now is widely applied to different regions, e.g., TV channel packaging、website design、UI Design、new media interactive device, etc. Its theory in Digital media disciplines also attracts more and more attention.In stead of purely pursuing the visual impact, this paper discussed the dynamic beauty of motion graphic design based on case studies with an emphasis of motion design from there major aspects, i.e., graphic design, motion design and temporal design. It analyzed how such beauty can bring audience with visual enjoyment and spiritual impact as well as the perfect emotional and environmental fusion. This paper also explored the principles and methods of these motion graphic designs from the perspectives of Design Studies and aesthetics.