Study On Tourism Development Of Historical And Cultural Blocks In Kuche County Of Xinjiang Based On IPA Analysis

With the continuous enrichment of people’s material standard of living,the development of historical and cultural district tourism has begun to emerge in the tourism market.The historical and cultural district of kuche county,xinjiang,was approved as an autonomous regional historical and cultural district as early as 2007,and was selected as the first batch of Chinese historical and cultural districts in 2015.This is one of the few existing in xinjiang autonomous region of Uighur neighbourhoods,it generally lasted for blocks of the natural landscape since the qing dynasty,the humanities landscape,retained the traditional Uighur people life form and way.Kuqa historical and cultural blocks popular known as old city historical and cultural blocks,it including the qiuci ancient ruins core reserve,Isaac Isaac historical and cultural blocks,experimental city historical and cultural blocks in accordance with the Po in accordance with the historical and cultural blocks,cork,buy Leo dabbagh five area such as the historical and cultural blocks,with a total area of448.5 hectares.At present in the historical and cultural blocks known cultural relics protection units 1,has the national characteristics of historic buildings there are 14 has built 17,the urgent need of protection,traditional style construction accounted for 67.5% of the whole block.Kuche county historical and cultural district is the most representative traditional residential area of qiuci culture in China,and also an important carrier of the cultural heritage of qiuci.In recent years,under the background of national protection of historical and cultural blocks 逇policy to maintain the original qiuci kuqa the old old style,blocks in the traditional courtyard line remains the same,basic blocks within the original residents and social structure is relatively intact.Kuqa,however,historical and cultural blocks in the urban-rural fringe,the suburban rural areas,most of the rural migrant workers to choose at this work and live in the old city,the traditional form of minority groups are being replaced,at the same time blocks of the original natural resources and cultural heritage will be destroyed,the antique traditional market gradually disappear in the course of history,only parts of retain ancient commercial activity.Towns in xinjiang,minority groups with mainland mature and stable structure in cities and towns,especially the southern xinjiang region is in the rapid development of urbanization and intense transformation,on the one hand,the "new" city landscape gradually revealed,"old" is an urgent need to reform;On the other hand,the historical and cultural blocks in a very long period of time the population density is the center of the city in the past,later because the facility backwardness,poor conditions gradually replaced by the new town,jurisdiction in order to expand the living space for people,improve the existing facilities,to build strong desire for the modification of the oneself usual place of residence,but the reconstruction of historical and cultural blocks the continuation of life put forward severe challenges.This article mainly divides into six chapters,chapter 1 is the introduction part,mainly including the article the research background,research purpose and significance,research status at home and abroad,research contents and methods,and studies the basic framework.Chapter 2 is the definition and theoretical foundation part,mainly expounds the concept of the historical andcultural blocks,IPA analysis,and tourists satisfaction theory,historical and cultural blocks renewal theory,tourism experience theory of perception.Chapter 3 analyzes the tourism development of historical and cultural district in kuche county,xinjiang.Mainly from the historical and cultural blocks,historical and cultural blocks well-knownness,neighborhood residents composition,block the traffic,tourist service industry structure composition,block,block the main tourist routes.Chapter 4 is IPA analysis.Questionnaire design study first,and then an analysis of the degree of confidence questionnaire,social composition analysis,tourists behavior preference analysis,influence the satisfaction factor analysis,finally according to the IPA analysis to find out the main factors affecting the development of historical and cultural blocks.Chapter 5 is the tourism development optimization strategy of kuche county historical and cultural district under IPA.Mainly through the IPA paper summarizes the analysis on tourist satisfaction,find the need to further strengthen and improve the quadrant,and then through the national historical and cultural blocks to classic mode can find reference window.In chapter 6,based on the summary of the above five chapters and the basic situation of kuche county’s historical and cultural blocks,the development and optimization countermeasures of kuche county’s historical and cultural blocks are summarized,and conclusions are proposed.Taking xinjiang kuqa historical and cultural blocks visitors’ satisfaction as the research object,mainly for tourists in the historical and cultural blocks evaluation of the overall tourism perception in this Angle,the perspective of rich historical and cultural blocks,at the same time of IPA analysis method was applied to kuqa tourism development countermeasure research,historical and cultural blocks according to the IPA chart to find four quadrant elements Suggestions on improving the tourism development of historical and cultural blocks,increase the kuqa historical and cultural blocks of cohesion and tour value,gifted to the old city area regeneration and vitality.