Research On Chinese Cultural Goods Export Potential In Central And Eastern European Countries

Under the proposal of The One Belt and One Road Initiative,Central and Eastern European Countries(CEECs)along the Land Silk Road are regarded as important trade partners with China.Closer cooperation between CEECs conforms to mutual interests and development vision.Thus study in this field is meaningful and with time signatures.The One Belt and One Road Initiative not only broadens the Trade Routes,but also the Culture Routes and Friendship Routes.Culture is the soul of a nation,Since the 18 th CPC National Congress,confidence in traditional culture has repeatedly emphasized.President Xi pointed out that to revive the nation,we should uphold the confidence in our path,in our theory,in our system,and at the bottom,in our culture.He also said to enhance the national soft power,we should show the unique charming of Chinese culture.International Cultural Trade is the junction of culture and economy is an effective way to promote national wealth and to popularize Chinese culture.Since the 21 st century,Chinese International Cultural Trade has rapidly developed and combined with The One Belt and One Road Initiative,International Cultural Trade between CEECs will face new opportunities.This thesis does research on cultural goods between China and CEECs.It analyzes the current trade state of cultural goods with those nations in 2016 by studying total import and export,the structure of import and export country,intra-industry trade,etc.By applying to the extended Gravity Model,using data from the year 2007 to the year 2016,It studys the impact of explanatory variables to Chinese cultural goods export.In the following part,it predicts cultural goods export potential,it turns out that there is huge potential to export cultural goods to CEECs.Finally,based on previous researches,suggestions to boost cultural goods export to CEECs are proposed.