The Application Of Ink Painting Technique In Advertisement Poster Design

The arrival of information age fully diversified the field of design,at the same time,the most representative of traditional culture,Chinese ink has led to the quest of the "designed in China",implementation of the ink element undoubtedly brought new blood into the poster design,but absorbing traditional culture for local design is not a simple copy and paste,if you want to design for national cultural,you should be standing on the understanding of the culture first,and put this understanding into the context of your design.To carrying forward our traditional culture is based on the inheritance of the essence of culture,so that we can find new development in the along the way.When you go deeper into the application of ink and its function in advertising poster,the importance of ink painting technique is also self-evident.understanding the characteristics of the ink painting techniques is more helpful to apply and demonstrate the temporal spirit matter of the traditional culture when designing,it not just widen the development expand,but also provide new thoughts for modern designing,and also implement the guidance for national culture design.First,this article demonstrates the emergence,development process,and the concepts of "ink-wash" technique,analyze the relationships between ink wash and poster design based on the availability of this technique,from the application of fundamental elements of ink-wash,fully demonstrate the importance of the composition of a poster,emotional application,and other aspects.Form a practical pattern from the visual affect of the ink-wash in the poster design,ink wash is a very practical technique in poster design,and we should apply this technique,discard the dross and select the essential,and make it more helpful for us to study the ink wash expression and communication in poster design.