An Experiment Study About The Influence Of Emotion On Internet Altruistic Behavior

Along with the rise of the web and gradually popularization,the internet has become an indispensable part of people's life,study and work.At present,the negative aspects of network behavior have been paid much attention by researchers.In recent years,researchers have begun to focus on the positive impact of the network,such as Internet altruistic behavior.Internet altruistic behavior refers to the behavior of the individual in the network environment for the benefit of others and do not return behavior.Through the research on the Internet altruistic behavior,on the one hand,it can enrich the content of research on network of social psychology,on the other hand,it can also give full play to the positive role of the network,as a great force to build a civilized and harmonious network environment with psychology.On the basis of consulting,combing and analyzing a large number of domestic and foreign literature,this study decided to use the method of questionnaire and experiment to explore the influence of emotion on Internet altruistic behavior.The previous research on the Internet altruistic behavior seldom paid attention to emotion and altruistic network situational factors,so,this study focused on the relationship between emotion and Internert altruistic behavior,then studied the influence of different types of emotions and network difficulty altruistic context on the Internet altruistic behavior,and then further explore the influence of the guilt of negative emotions on the Internet altruistic behavior.Experiment 1 is mainly induced by video subjects mood research paradigm.After the participants experienced positive(happy),neutral and negative mood(anger),by mobile phone on the BBS,they can browse the help of others,and then has the freedom to choose return card.It is taked as a method to measure the Internet altruistic behavior of participants.In the experimental preparation stage,59 subjects were randomly selected from the experimental group by the Internet altruistic behavior scale above average,which were randomly assigned to three groups of experimental treatment.In the experiment,the material of video and the situation of network altruism are validated in advance.Experiment 2 were induced by situation induced the research paradigm of guilt.After reading the guilt story situation,guilty participants can browse the help of others,and then has the freedom to choose return card.It is taked as a method to measure the Internet altruistic behavior of participants.While the control group only need to browse throughthe phone on the forum to help others,and then has the freedom to choose return card.In the experimental preparation stage,40 subjects were selected by using the Internet altruistic behavior scale of college students,and the subjects were randomly assigned to the experimental group of two groups.In the experiment,the situation of the guilty story and the situation of network altruism are validated in advance.The conclusions of this study are as follows:(1)There is a significant difference between Internet altruistic behavior in different situations(high and low).Compared with the difficult situation of network altruism,the subjects showed more altruistic behavior in the network situation with low difficulty.(2)There are significant differences among Internet altruistic behavior in different emotion types(positive,neutral and negative).Compared with the neutral emotion and negative emotion,positive emotion will increase the network altruistic behavior of the subjects.Compared with the positive emotion and neutral emotion,the negative emotion obviously reduces the network altruistic behavior.(3)The different kinds of emotion types and different network altruistic situations will interact to influence Internet altruistic behavior.(4)Compared with the control group,the Internet altruistic behavior of the guilty group was significantly higher.(5)There is no interaction effect between different difficulty of altruistic situations and guilt state on Internet altruistic behavior.This provides some reference value for the future research.