Research In The Font Design Of Zhang Guangyu

During the 1920s-'40s,China was in a period of political strife and war.Shanghai,protected by the Western,was not affected and its economy grew faster inland than those in the conces-sions.Good people or intellectuals at home have created a safe and harmonious environment.Asylum seekers have brought enormous capital at the same time.Commercial art has grown rap-idly with economic growth.With a wide range of commodities,design requirements have also expanded.Font design as an indispensable part of the design element,inspired a generation of designers to innovate boldly.Zhang Guangyu is a commercial artist back then.With advanced ideas in the prosperous Shanghai,he is one of the representatives who introduced the concept of modern art into China.Firstly this article takes Zhang's font design as the research object,with study and analysis on the relationship between his artistic form and the origin of the font design style.Zhang was influenced by the traditional culture since he was young,until he came to Shanghai to study at 15.Zhang is obsessed in advertising design as a drawing commissioner.After his resignation,he went to Japan to learn fine arts where he founded a publication.Secondly,it analyzes the origins and creative techniques by researching the experience of Zhang.Finally,in the large scale of font design and the cultural environment of both China and the West,Zhang's style features of fonts are summed up:the style works before 1934 are modern style and western,the post-1934 is unique decorative style.The graduation project is inspired by Zhang's "Folk Love Song".I chose to focus on the Dong wedding among ethnic minorities and combine his own point of view with artistic creation to express the vastness of China and the diversity of unique Dong culture.