Research On The Cultural Industry Brand Development Of Zhengzhou Jinshui District

“Wenyun is connected with the national transport,and the context is connected with the national vein.” Culture is the soul of a country and a nation.When culture is thriving,the country is thriving,when culture is strong,the country is strong.We must strengthen cultural self-confidence,strengthen cultural soft power,inherit excellent traditional culture,effectively transform cultural resources through cultural innovation,develop cultural industries,and make untouchable cultural convictions become real cultural products.As economic development enters a new normal,Jinshui District will change its thinking and methods,integrate the resources of its jurisdiction,make use of its own advantages,and unify its planning and layout.It will develop building economy,characteristic neighborhoods on limited land,and invite big business and good business together to develop park construction,focus on creating high-tech service industries,and root in cultural heritage.After the government implemented a series of institutional structures,policy deployment,financial support,and talent incubation,Jinshui District's cultural industry started steadily and achieved initial success.However,after recent years of development,taking a look at the current situation of cultural enterprises in the area of development,issues such as weak radiation motivation,lack of core culture,small scale of development,and weak agglomeration effect have gradually emerged.How to further develop cultural industry and raise the level of cultural industry development,the government should appropriately "let go",let the cultural industry adapt to the market environment step by step,develop its unique characteristics and create the core competitiveness by taking the road of "branding".Generate influence and cohesion.The government should shift from leading role in the government functions to guiding misplaced development of cultural industries,establishing a development platform for cultural enterprises,and doing a good job of supporting the creative protection of cultural industries,and combining with market regulation to jointly promote the development and growth of cultural industries.In order to practice the goal of “building Jinshui into an influential scientific and technological cultural innovation zone in the country”,the district government actively introduced the “National Intellectual Property Creative Industry Pilot Park” and continuously held “International(Zhengzhou)Street Dance Competition” events to make Jinshui to "Business Cards" step by step toward the worldIn the new stage of cultural industry development,we should recognize the new situation and come up with new ideas.It is hoped that through this study,Jinshui District can deepen the understanding of the cultural industry brand,and explore a way to achieve the development and growth of the cultural industry brand in Jinshui District and the sustainable development model.