Study On The Symbol Evolution Of Classic Pixar Characters

Pixar Animation Studios as one of the world's most creative wellknown Animation studio.Constantly,since was established,with its advanced technology and unique concept,leading the trend of world Animation.In explicit staple of The Adventures of André and Wally B.to first open the era of the 3D animation Toy story,and then to now box office sales and wide praise the audience of Coco,Pixar with its original story kernel and superb 3D technology,using virtual animation form to fantastical imagination into reality.The vivid characters in the works have formed a unique visual artistic quality in the day-to-day creation,bringing the visual perception and inner beauty spiritual experience to the audience.Technical support and necessary economic input are the cornerstones of imagination.In this article,the animation role of Pixar is summarized as a whole.Throughout the development process of Pixar,first Pixar animation role can be divided into "out periods","development periods" and "height periods",respectively induce cartoon style,realistic style and diverse styles.sum up this work in the role evolution regularity and characteristics of each stage.Second,take the way of intensive reading of animation works and text,combined with the background of American history,social development and cultural trends.Especially since the 20 th century the development of science and technology and cultural diversity,make the human concept of animation works and story mode has contemporary breath.From the perspectives of story orientation,technological development?social and cultural background,and different directors of character design,this paper summarizes the factors that influence the evolution role of Pixar characters.Finally,the view from the present situation of development of Chinese animation,creative concepts,social context and culture development for reference,throughout the development of animation in China,trying to find their way out of the development of Chinese animation.Presented by hard social combination of traditional and modern new elements,focusing on the creativeness and dare to break through the bottleneck of animated characters,positioning of multilevel audience and to animation commercial and globalization strategy to focus on four aspects of analysis.In the current trend of animation industry development,we hope to provide some directional and theoretical guidance for the development of Chinese animation.