Study On The Government Image Of The Chief Micro

With the rise of the Internet,new media form the meteoric rise of power. Especially micro-blog in recent years is affecting person's life with suprising speed and in the unique way, so it has become the indispensable means of media. The new media has weakened the traditional advantages in spread after the environment of media have changed and in the new media environment the government started to guide the social public opinion,communicate with the public effectively through changing their own ideas to shape their own image. Under the background of informational age,the chief micro-blog as one of the new media transmission methods affects the government construction of image and communication with its peculiar advantage and plays an important role in the construction of government image in the new era. So the government image in the micro-blog of government could reflect the government own image in citizens' hearts largely.This paper takes the image shaping of the chief micro-blog as the reseach category,takes the urban competitiveness as the research perspective and takes the micro-blog of government in 18 cities of our country as the research objects to research the relationship between the government image in the micro-blog of government and its urban competitiveness:(1)Whether or not a competitive city could help shape its good government image in the micro-blog of government;(2)Whether or not the good government image could improve its urban competitiveness.We selected three competitive rankings: the ranking of urban comprehensive competitiveness; the ranking of urban growing competitiveness;the ranking of urban talent comprehensive to analysis the influence in the government image they have made. Also we use the relevance of the two variables:the urban competitiveness of 18 cities and the ranking of government image of 18 cities.Through the study we have found that the government image in the micro-blog of government has a certain positive correlation with the ranking of urban comprehensive competitiveness,the ranking of urban growing competitiveness and the ranking of urbantalent comprehensive,especially has a strong correlation with he ranking of urban growing competitiveness and the ranking of urban comprehensive competitiveness.It suggests that a competitive city could contribute to good construction of the image of its government and also a good government image of the city could to a certain extent boost its urban development.