The Research Of The Problems And Countermeasures For Welfare Lottery Marketing System

China welfare lottery sales system is an agency leaded by the Ministry of Civil Affairs career, which is in charge of welfare lottery sales and management in China. It aims to raise funds, enhance the level of social welfare and develop social welfare undertakings and realize the purpose of "helping the old, the disabled, the orphans, the poor, and disaster relief ". Founded 25 years ago by the provincial and municipal welfare lottery betting station, China welfare lottery sales system has sailed welfare lottery to 787.6 billion yuan, raise the Chest to 253 billion yuan. Now China Welfare Lottery has become an important channel to collect social capital, develop social welfare and public service.And it has played an important role in ensuring and improving people's living.However, more than 50 trillion of GDP and 1.3 billion of population, the average of 10 yuan per person per year in welfare lottery is inadequate to the public utilities construction and development,. Due to the historical reasons, Chinese people have less understanding in welfare lottery and lower participation desire. So Chinese welfare lottery industry still needs doing more work for social welfare and public utilities to make greater contribution.Huludao City, Liaoning Province, located in the northwest. Huludao Welfare Lottery Management Center was established in 2000.It is a microcosm of China Welfare Lottery Management System, the problem of which in the development is typical.In this paper, the author analyses the problems existed in Huludao welfare lottery sales system, and puts forward a series of suggestion. First, analyzing the welfare lottery business and clearing advocated values, understanding and analyzing the nature of its values and adaptability to study its effect on the values in order to guide their behavior; Second, studying the scientific process of welfare lottery sales methods and techniques effectiveness, analyzing the questions and its causes, studying ways and means to solve; finally, by systems integration, this thesis was finished. Based on the problems identified, using psychology, the theories and methods of management and marketing, the paper put forward a number of recommendations to improve the welfare lottery sales system, including strengthening the values of management, changing the concept of welfare lottery sales, enhancing mental stimulation of Welfare, the perfect marketing tool to study the behavior and build persuade fans to bet long-term mechanism; and the paper develops a major supporting measures to implement these recommendations, including the adjustment of the organizational structure, operation mechanism to implement the strategic management team, streamlining the relationship of various departments, strengthening the management of the lottery salesman and intensive training, improving the assessing and encouragement, achieving welfare Lottery fund public management, and so on.Welfare lottery business has bright future,and it needs more support. Since it has a long way to go, the effect of welfare lottery on the human society will also continue. This study has a important reference value for perfecting positioning and management of welfare lottery sales system.