Research On The Guidance And Cultivation Of The Network "Big V" Social Responsibility

“Big V” as an Internet celebrity are playing a special role and playing an important role in the media microblog platform.On the one hand,the “big V” characteristics and the activity process make them as the center in the microblog users dissemination,on the other hand,in the modern network society,the ideological concept,political views,ethics and other information on the level of social consciousness,present geometry validity of transmission,and make the microblog media become a distributing centre of ideology.Therefore,the microblog activity to a certain extent exist the consistence with the ideological and political education activities,and it manifests the necessity of this theme research.In this thesis,firstly based on the network “big V” connotation,haracteristics and the activity mechanism,research on “big V” and microblog platform for ideological and political education.Thus excavated the network “big V” plays the social responsibility role,such as the ideological and political education subject undertaker,recessive ideological and political education player,method of model education practitioners,new intersubjectivity force.Secondly,watching out the microblog activities within the dialectical analysis,sum up the “big V” in the process of social responsibility play a mixed situation.Both has positive manifestation of social responsibility,and exists a anomie phenomenon.Combining theory with practice,analyze the specific reason for the “big V” anomie behavior.Lastly,then focus on the research on the guidance and cultivation of the “big V” social responsibility.First of all,on the basis of the “seven lines” and “six hope” clear the concrete social responsibility of “Big V”,namely scientific responsibility,legal responsibility and moral responsibility,political responsibility.Secondly,generally guide the whole network “big V”,including promoting their media literacy,strengthening the consciousness of “big V” social responsibility,interfering “big V” mechanism,propagandizing advanced “big V” typical person.Finally,on the law of ideological and political education,systemic cultivate the advanced “big V”,including in turn identify advanced “big V”,endow responsibility,real time tracking action,and comprehensively evaluate their effect.Synthesizing the analysis of network “big V” social responsibility role,the status of social responsibility,using three levels of guidance and cultivation measures,construct the network “big V” of practicing the socialist core values.To build a healthy,civilized and harmonious microblog culture and the media environment,promote the construction of socialist advanced culture,and improve the whole social members of the scientific and cultural qualities and ideological and moral levels,provide a powerful power network.