Issues And Measures Of Network Public Opinion Governance In China

As a revolution of human communication technology,the Internet promotes the rapid development of the human economic society,and as a new economic form,"Internet +" has become a hot word in economic and social development of China,rising to the status of the national development strategy.It is not enough to understand the meaning of the Internet from the perspective of economic and technical,because the Internet is invented for the human communication from the beginning,becoming the distributing center of the ideological and cultural information.It has a more profound strength compared with the traditional print media and broader media,so the network public opinion has become one of the new focus of the attention from all walks of life.As a special form of expression of social public opinion,network public opinion reflects the various social conflicts and hotspot issues.The vigorous development of the network public opinion allows freedom of speech,social equity and justice value to make public,playing the positive role of public opinion supervision.But at the same time,the non-rational network public opinion caused by highly emotional opinion,attack and abuse also brings problems and challenges for Internet governance.In this paper,it found that in these years the status quo of network public opinion management infrastructure in our country such as organization,technical support,etc are gradually to be perfect,but establishing the legal system-construction,improving the governance mechanism and the system of form a complete set of network public opinion remains to be further explored.As network public opinion increasingly flourishing today,it appeared many problems in the process of governance.The management concepts and methods of network public opinion governance are still very traditional,not keeping up with the trend of the development of network public opinion.Other participators can' t join in the processes of network public opinion governance fully,and the mechanism of governance is also unitary.These problems are caused not only by the profound influence of the traditional administrative pattern of the government itself,but by the mature and governance capacity of civil society.In fact,these problems are also related to the operation condition and self-discipline mechanism of the network media industry.This paper is based on the theory of public governance theory and transmission theory,searching for a network public opinion governance path which conforms to China's national conditions,and would change the present situation of network public opinion management.This paper studies the characteristics of the network public opinion multi-main-body governance on the basis of reality and the development of the network public opinion in China.It argues that compared with traditional masters,the multi-main-body network public opinion governance is more reasonable on the concept of governance,and more fully in the process of governance because it can set the advantages and functions of all the participators in network public opinion governance.The government governance mode of the multi-main-body network public opinion governance is also more scientific,because it meets the regular of network space and the requirements of the modernization of national governance.Finally,with the network public opinion changing and appearing new characteristics,this paper puts forward more specific countermeasures for the model of the network public opinion collaborative governance from the concept of governance,the legal system,the development of media,and the Internet literacy four aspects to promote it to perfect.