Research On The Protection Of Consumers’ Rights And Interests In WeChat Shopping

Mobile electrical business booming progress, upgrading business model, has given rise to mobile electricity to blend with the new era of social new media WeChat shopping. WeChat shopping is a new mode of online shopping, it combines the new age of mobile power and social new media, has been transformed into new methods of consumer shopping. But in WeChat shopping bring convenience for the people, the legitimate rights and interests of consumers was security challenges. At present, the domestic law of the legitimate rights and interests of consumers under the network environment the diversity of did not provide effective security measure, only a few laws and regulations such as "general principles of the civil law" under the environment of the electricity suppliers consumers’ legitimate rights and interests is simple rules. These rules, however, does not have a good weeks ductility, unable to adapt to the rapid development of electrical business. And electric commercial law of our country has not yet issued unity, consumers generally does not recognize the WeChat shopping virtual environment deep harm, don’t fully understand the network technology, and do not understand clear trading environment, and complete WeChat shopping needs of a certain network technology to master the incompleteness, causing consumer legitimate often violated, practical problems emerge in endlessly. This study is in the process of analysis WeChat risk has carried on the detailed shopping may encounter, and puts forward relevant legal advice, in view of the problem to adequately protect consumers use WeChat shopping’s legitimate rights and interests.This study focus on WeChat shopping patterns and the difference between the traditional shopping, detailing the WeChat shopping. Then, based on WeChat shopping environment, a detailed analysis of consumers’ rights and interests are violated, and its reason. In terms of the status quo to explore, this research is divided into three parts. The main contents include:The first part:the WeChat shopping were summarized. After the first to introduce WeChat introduced WeChat shopping two main mode, then, compared the WeChat traditional shopping, online shopping and differences to fully highlight WeChat shopping has particularity. Due to the current academic circles for "CtoC mode the buyer whether belong to consumers" is controversial, the detailed defines WeChat shopping for people and points out that on the basis of CtoC modes on the basis of the formation of the buyer shall be classified as consumer category.The second part: the paper analyses the situation and reason of consumers’ rights and interests are violated. Introduced our country WeChat shopping of consumer rights and interests by the situation and the cause of these problems. To be specific, domestic WeChat shopping will not get the support of the good development environment, consumer rights and interests by all sorts of challenges, after the occurrence of tort relief difficulty, damage compensation claims. This is mainly because WeChat shopping has certain particularity, the lack of legal mechanism, the lack of protection of consumer rights and interests protection law, so that consumers in WeChat shopping environment rights and interests of damage to appeal.The third part: explores the WeChat shopping legislation present situation and perfect path. This part is based on the second part of the problem in this paper, the, combining our country WeChat shopping situation, perfect WeChat shopping system of legal norms. Based on the analysis of our country WeChat shopping legislative situation, on the basis of finding the shortage of legislation in our country, and put forward the perfect our country WeChat shopping consumer rights and interests protection path.