Analysis On Protection Of Consumers' Rights And Interests In WeChat Shopping

With the extensive promotion of WeChat and the rapid increase of WeChat users in recent years,We Chat Shopping has also been developing vigorously.Under the low barriers of entry conditions,lacking the third party trading platform and the relevant credit evaluation mechanism,as well as the imperfect organization,such as lax supervision,poor law enforcement,and legislative blank,Wechat Business as a new type of shopping way exposed many problems.False advertising,fake and inferior products,unknown trading subject,low guarantee for product after-sales,frequent fraudulent transactions violations,such things are commonplace.These problems lead to the emergence of the legitimate rights and interests of consumers suffered serious damage and afterwards rights are also facing great difficulties.By analyzing the concept and operation mode of We Chat shopping,as well as the difference between the traditional online shopping and the damage of the existing WeChat shopping problems and the interests of consumers,this paper will give some suggestions on the basis of a detailed analysis for consumer rights protecting,the main trading market access,WeChat platform technology,the regulatory mechanism,the strengthen self-discipline,improvement to the laws and regulations and other aspects.Hoping to speed up the establishment and perfection of standard system of WeChat shopping,and leading the WeChat shopping into a healthy development road,thus can we provide a safe shopping environment for our consumers and better guarantee for customers' rights within the procession of shopping and after-sale service.