Research On The Governance Of New Media In The Cross Cultural Community Of Guangzhou

In recent years, with the intensification of the process of globalization, the flow of people between countries are increasingly frequent, "the community of foreigners"phenomenon has increased. This makes it more difficult to manage the differences in the language, cultural background and customs of different ethnic groups in the cross cultural community governance. In the fourth Plenary Session of the 18 th CPC Central Committee stressed that to achieve national governance systems and governance capacity modernization, improve the network of social management",and the rapid development of new media, for the heterogeneous cultural exchange provides, equality and interaction platform for dialogue. Under this background, the community manager with the aid of new media, made a series of practice in cross-cultural community governance.This paper takes Guangzhou Yuexiu District Dengfeng street community as an example, to explore new media in the cross-cultural community governance mode of operation.This paper consists of six parts: the introduction mainly introduces the research purpose and significance, research status and research methods, and combing the relevant research literature;The first chapter mainly discusses the background of the new media to participate in the governance of cross cultural community, followed by the analysis of the background of globalization, the traditional media environment and the policy and legal perspective;The second chapter is the focus of the article,mainly around the Dengfeng Street Community Service Center expansion. First analyzes the Dengfeng Street Community Service Center in the community governance in traditional practice, followed by the introduction of the Dengfeng Street Community Service Center, use of new media(website, QQ, Weibo, WeChat)in cross cultural community governance in practice, and expounds the role of new media in the foreign service;The third chapter focuses on online community operating problems; the fourth chapter to solve the problem from the angle of platform construction, digital divide, cross cultural factors such as explore the deep-seated causes of the problem.The fifth chapter mainly for the aforementioned problems, from the platform, team building, management mechanism and social principles proposed innovative cross-cultural community governance, new media operation is the optimal path.This paper considers, the new media in dengfeng street community governance practice, proves that the new media establish the platform of community governance feasible in solving the problem of cross-cultural communication, on the one hand provides the people with different cultural backgrounds can dialogue space, on the other hand, gradually achieve the diversification of community governance, cultivate community residents of community identity, by constantly strengthen the community network platform construction, improve relevant management and security system,the new media in cross-cultural community governance will way.