The Cultural Governance Of Community:a Road Of Reconstructing The Community In Society Individualized

With the deepening reform and opening-up, our society is going into the process of globalization in depth, the so-called individualism is beginning to spread fast, self-narrative of modernity becoming the dominant system of discourse, individual "de-embedded" being in the rapid rise. In the community of social life, individual first become people keen on the pursuit of value, and rational calculation become people following the behavior logic. For the individual, "heritage" has already become a kind of feeling of depressed shackles, and then people fled from the traditional community. In the life of the community individualized continuously, the publicity of community melting away, interpersonal relationship being indifferent, the value and belief being lost and ethics and morality going down, so as to have brought up a large number of "persons of no-morality". Thus, public affairs of the community are of no concern, and collective action is difficult to expand, at last the community become so as continuously individualized to go into lost predicament. Therefore, the construction of community need to push communities individualized for "re-embedded", realizing the reconstruction of community.The traditionally administrative management of community is not only the subjective imagination is rational will in community construction, but also inertia stretch of strategic tool dream of both "state myth" and "social engineering" in the planned economy era. With gorgeous soap bubble of the country's mythology and the almighty of reason frequently burst, administrative management of community has become a kind of the tool and path of failure of community building. Therefore, in the process of practice of promoting community built, the traditional thinking mode of administrative management of community need to be broken through, and then the new thinking and new way are introduced to realize the steering of governance of community.Then the cultural governance of the community became a new direction of reconstruction of community individualized. This is because the community is essentially such a cultural community as style of social life, the essence of community reconstruction also is the cultural problems. As Mr. Fei Xiaotong said, "the social problems arose from the cultural dissonance". Individuation of community and decline of community in the final analysis is fruits of cultural dysfunctional of community. Then, the basic duty that community is reconstructed lies in the systematic adjustment of culture of community, reconstructing whole style of life of community. Therefore, cultural governance of community has become the road of reconstruction of community individualized.How does the cultural governance of community become possibility? The human society is a cultural world which human subject is constructing. Realistic origin of cultural world is the world of daily life, and the community is a real form of world of daily life, then as a community of social life community is the social reality of cultural world. It can be said that the community is the micro cultural world. In communities of micro cultural world, the network of relationship of cultural power is running. This is because culture which has the power attribute, is a kind of invisibly soft power. Culture as invisible power shows nature, will and operation of power, mainly through various forms and field of cultural politics, such as system of discourse, system of representation, cultural space and ideology and so on. The effective operation of the cultural politics as invisible power can play the function and mechanism of governance which culture has. The internal logic of cultural governance of community is in promoting the development and prosperity of culture of community at the same time, by virtue of the invisible power in the field of cultural politics, expanding discipline of individual body and strengthening group identity, achieving the purpose of individuality molding and effectiveness of community integrating, gradually reaching the living consensus of community, enhancing internal unity of community, fostering growth of elements of community, in the result reconstructing community.Therefore, at present, the cultural governance of community is the road of reconstructing community individualized. The practical action of cultural governance of community is that regarding culture, especially culture of community as tool and object of governance of community, with the help of the network of governance of community, relying on such forms of cultural organization of community and cultural activities of community as the public sphere of culture of community, the space field of culture of community and activities cultural performance of community, full playing such the mechanism and function of governance as discipline, identity and so on, which culture has as the invisible cultural power, and at last promoting the growth of factors of community, prompting the renaissance of community, realizing individual community reintegrated.