| Embark from the market failure, the paper discussed the necessity for the local government fulfill the responsibility of product quality safety in Qiandongnan prefecture where is a typical under-developed areas, the quality consciousness of producers is generally lower, so improve the quality of product only rely on product quality safety supervision is not enough. Through the analysis of the status of Qiandongnan prefecture, the producers in the fierce market competition, tend to put money into industry of effective, low risk, short cycle, low level quality, the credibility of those products is not high and the government strictly enforce the law on product quality safety, it’s easy to cause those producers to be eliminated in the fierce market competition, take a negative impact on the healthy and sustainable development of local economy. On the basis of the strict enforcement of law, the government needs to fulfill the responsibility of the product quality development management, lead the product quality development in whole region, pay more attention to product quality upgrading planning, use of incentives and sanctions to make the market resources into quality advantage industry, optimize the industrial structure, with an opportunity of industrialization and urbanization, develop products with higher quality utility and area characteristics, help a large number of producers make differentiation competitive manufacturing products, enhance regional product quality awareness, strengthen quality safety fundamental, make brand name of local products, make the producers earned his place in the fierce competition of products surplus of the future, then to promote the healthy and sustainable development of local economy. There is a certain deviation in local governments in the performance the two major functions of the quality safety supervision and the quality development management: In fact, the government not only to deal with multiple objectives and tasks, but also the government and its departments are composed of individuals, the target selection and the task completion are influenced by personal choice and individual ability inevitably, result in the problems of fulfillment of government responsibility. |