Domestic Automotive Product Quality And Improve The Way In Terms Of Accession

After china's entry into WTO, world famous auto producers e.g. Toyota, Volkswagen, Nissan, Ford, Hyundai and etc., have accessed into Chinese automobile market, which has formed great threat for domestic vehicle manufacturers, how the domestic enterprises can survive in the market and how they can further develop themselves under such situation is a compulsory problem for all the industrial enterprises to contemplate. Since the basis for market competition is that of quality, the author has put forward his own perspective on how to improve the quality of domestic vehicles.Based on modern quality concept, this article has proposed a view that product quality shall be adhering to satisfying the needs of the customers. It has analyzed the factors and existing problems that impact the vehicle product quality. This article has made very detailed explanation from six aspects on the method of how to improve product quality and vehicle enterprise quality management standard, i.e. the efficiency of quality management system, control of product quality feature, enterprise culture construction, improvement of technological facilities, network technology application and macro control by the State governmental departments as well as some specific operation methodologies.The author has been working in quality management fields of automobile industry for many years, wishing that it could be of some help for the improvement of domestic vehicle quality based on his perspectives and his work experiences.