| In recent years, with the acceleration of the process of social information, the rapid rise of micro blog, and in our country contemporary network public opinion media platform, the weight is more and more important. micro blog opinion leaders in this platform should be born, gradually changed the public domain of discourse power, becoming the central node of the micro blog public opinion,They freely in the microblogging platform, strongly expressed their views, even can guide the direction of public opinion, in the present stage of the network public opinion plays and important role.Based on the previous studies, this paper makes a systematic study on the way of comparative analysis、case analysis and literature research, In order to distinguish standard of public events micro-blog opinion leaders to make further analysis. First of all, I think that at the present stage of the network society, micro-blog is the criterion of opinion leaders by the number of fans, activity, transmission rate of three indicators of joint decision, The value of the three indexes will affect the level of the discriminant value. In the same public event, discrimination value is higher, the greater the influence, micro-blog became the opinion leaders of the greater the chance. In this paper, through the "Shandong vaccine incident" and "KunMing Railway Station cut" as an example, from 10 to 15 micro-blog users, based on the number of fans, their activity, the transmission rate of data are normalized to apply discriminant, result and ranking situation, and according to the actual situation of the discriminant formula verify. Secondly, analysis of the characteristics of the opinion leaders of micro-blog and the positive and negative effects. Finally, I combined with the actual situation at the present stage, put forward the guidance and management of micro-blog opinion leader strategy, opinion leaders can expect micro-blog to play positive role in guiding public opinion. |
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