Research On The Guiding Strategy Of Weibo Public Opinion In Emergencies

Weibo is a kind of personalized media with superb openness and relatively low entry threshold.It has been popular since the beginning of the country and has seen rapid development in terms of user volume and influence of public opinion.With its many advantages,such as convenience,low threshold,and grassroots,Weibo has become China's second largest source of lyricism and has the tendency to catch up with the first.In recent years,with the transformation of the international political and economic structure,China's social basic contradictions have undergone frequent incidents: the Yuhuan case,the death of a junior high school student in She County,and the child abuse incident in Ctrip Parenthood Park.In the event of a sudden incident,Weibo has become a source of public opinion with its characteristic of timely information dissemination and relatively rapid dissemination speed.Lyrics often have a qualitative and quantitative influence on the emergencies.Therefore,if we want microblogging sensation to play a positive and healthy guiding role,we must comprehensively grasp it.This article focuses on introducing the tactics of Weibo's lyricism under emergencies.First of all,through the use of electronic survey questionnaires to collect data,the statistical analysis of the current situation of Weibo's lyrics under emergencies was conducted,and the reasons for the occurrence of Weibo sensation under emergencies were explained.According to the investigation and analysis conclusions,the author explored the performance of inappropriate microblog guilty misconduct under emergencies,including: Poor omprehensive vocal guidance ability in responding to emergencies,information fragmentation so that the effect of information review is not guaranteed,public information disclosure restrictions And the Weibo public opinion guidance channel is simple;on this basis,the reasons for these situations are formed based on relevant specific case analysis.The main reasons include: the public opinion guided emergency management concepts and methods are unscientific,microblogging public opinion leads the legal system construction is not perfect,and microblog technology The development is backward,the negative emotions of public opinion are intensified,the role of opinion leaders is excessively distorted,and the mainstream media does not guide the stamina.Finally,from the establishment of Weibo sensational quick response system,enriching Weibo public opinion guidance channels,promoting the legal construction of Weibo management,strengthening the joint guidance capacity building of mainstream media and Weibo,strengthening the technical guidance of Weibo public opinion,and using and nurturing Opinion leaders,targeted publicity on Weibo sensation,late-stage guidance on Weibo lyrics,review of microblog information sources,Weibo's commitment to social responsibilities,and citizen involvement in the introduction of Weibo public opinion,etc.To propose the guidance strategy for Weibo sensation under emergencies.