Study On The Emergency Micro-blog Public Opinion Dissemination And Guide

In recent years, in many domestic emergencies, micro-blog has become the source of the breeding and dissemination of public opinion, a growing number of Internet users to participate in the micro-blog comments, micro-blog public opinion in the process of the spread of all kinds of information often can bring the huge impact to social public opinion, influence and promote the development of the event. Micro-blog the explosive force of public opinion to strengthen and reducing fire point, prompted the more and more scholars study the micro-blog public opinion guidance strategy. Happened on June 1, 2015, “eastern star” capsize incident, as a result of the government information publicity and media correctly guide public opinion, it is not as usual outbreak of a large number of rumors, most Internet users relatively rational, In the face of a small range of discordant sounds, did not follow the crowd, but the objective, rational treatment, spread the enthusiasm of the positive energy is on the high side, the micro-blog public opinion field relatively positive and harmonious. Compared with the previous incident, the incident micro-blog public opinion guide is a success; emergencies occur in the future of the micro-blog public opinion guidance plays an important role, worthy of academic analysis and inquiry.Micro-blog immediacy and openness of information transmission, information "supervisor" and the lack of "gatekeeper" role and the status quo of false information is wanton spread extremely easily outbreak of public opinion, it is a great challenge for the information supervision and public opinion guidance in the event of emergencies. This paper mainly through the research on the communication and guidance of the public opinion in micro-blog in the event of emergency, and using the literature material method, case study method and content analysis, based on typical emergency public detecting to the public opinion micro-blog events, Observe the incident micro-blog the formation, development and evolution of public opinion,analysis the event successful strategy of consensus guidance, To sum up the experiences of the correct public opinion guidance for future emergency micro-blog public opinion plays a reference role, At the same time find out this case problems arising from the micro-blog public opinion spread, for future emergency open up a new way to effective micro-blog public opinion guide, to promote the healthy development of micro-blog public opinion.