Study On Yunnan Provubce Education And Training Institutions Marketing Mode—Based On Cloud Training As An Example

Since 1993, from the beginning of the civil service to recruit hundreds of people to the present development scale of tens of thousands of people each year, but also by a handful of candidates to the current development of millions, in a market economy, there is a demand where there is competition, the public examination training schools in order to occupy the commanding heights of the market, however, the needs of customers from the beginning of the development of a single demand to personalized and diversified demand now, change the traditional marketing mode and training mode can not follow the market demand encountered a bottleneck. So, innovative marketing ideas, in the new marketing theory under the guidance of customer needs and implement customer oriented marketing way.This paper mainly with water training as the research object, the author has done many years of marketing work in Yunnan University training, in reference to the relevant literature and information on a series of domestic and foreign education in the field of marketing, through in-depth understanding of cloud marketing training present situation analysis, pointed out the shortcomings of the current marketing mode in the implementation of cloud training. Analysis of causes and problems, using the SWOT analysis of marketing environment analysis and positioning of a large cloud of training, market segmentation to find the target market, finally improved from the concept, organization, style, pattern, performance, quality of service, improve the service system of several cloud marketing perspective to give training.