Exploration And Reflection On Establishing City Image Of Zhumadian City Under "Internet+" Era

The 21st century is the era when network develops rapidly,that speed of economic development is also "high-speed".Furthermore,innovation of innovative and high technology makes social life change dramatically,development of urbanization raises higher requirements on city competitive power.City soft power mainly reflects in the city image and publicity of city image.How to make city image well and deal with the problems appearing in the course of city image promotion are the key points of city development.From the perspective of organization image,the paper will build a set of evaluation index system for city image,hoping to present scientific and reasonable countermeasures for the establishment of city image.City image refers to citizens' true feelings,overall impression and comprehensive assessment on a city.Advertise the city image after positioning city image and making various elements.Whether molding of the city image is successful or not depends on the propagation effect of city image.Combining my research orientation,taking my location as object of study,the paper gains representative data of city image by questionnaire survey,rigorously analyzes the problems encountered by Zhumadian city on city image with the help of system of statistic analysis of data,and presents feasible suggestions to improve the city image of Zhumadian city based on research result,to enhance Zhumadian city's competition force,increase its city culture soft power,and promote urbanization level in Zhumadian.Innovation points of research under the paper is to analyze actual state of city image establishment of Zhumadian city,then builds a set of indicator system for city image with the help of database resource of internet.Analyze local city image establishment,then analyze the puzzle and reasons of city image establishment encountered by Zhumadian city,present feasible measures for city image establishment,to help develop city image establishment in Zhumadian city,and improve its comprehensive competitive strength.