Research On The Government Guidance Mobile Internet Public Opinion

The overall popularity of the mobile Internet makes the Internet a great influence on the social life of the residents,people become accustomed to using the network to express their ideas, views, attitudes, networks become the main trend of expression of public opinion.The traditional media such as newspapers,magazines,television and other media, can be formed after the collection and expression of public opinion from the public.But the new media platform, such as the social application, make revolutionary changes in content production and dissemination occurs, individuals can become producers and disseminators of information, everyone has right to speak, everyone could speak in the internet.Under this background,network space relative to the reality of the social stratum of the "flat" trend,a variety of celebrities and ordinary users can interact in real time,Ordinary people can also through the network and the prime minister dialogue directly,the development of mobile Internet brings the class of the network public opinion space,to a certain extent, it breaks the barrier of the traditional social class,it makes the public opinion present a new vitality also greatly strengthen the influence of the public opinion.But also because of the development of mobile Internet,the network public opinion crisis has a higher frequency of outbreak, spread faster and wider, the discourse power for more intense and so on.At the same time, because the community is currently in a period of reform and transition,more social contradictions, coupled with the authenticity of the subject is not guaranteed.Rumor,extreme and irrational speech,criticism and attack,blind and impulsive groups,to the interests of the purpose of speculation and other acts of incitement to incite emotions and other inappropriate behavior of network interference network public opinion order,even there are a series of problems, such as the division of the organization and the western media using the Internet to threaten our social stability and so on,serious harm to social stability and national security.And the traditional mode of public opinion guidance in the rapid development of network public opinion has revealed a variety of shortcomings.Therefore, how the government to guide the work of public opinion,prevention of malignant public opinion crisis or in the public opinion crisis to quickly guide and resolve the negative sentiment has become an important issue that the government needs to face in the future for a long period of time.Because of these problems in the mobile Internet era of network public opinion,the government must change its original form,using the Internet thinking to solve the network public opinion guiding method,changing posture, to adapt to the mobile Internet to bring high formation speed, high speed of transmission and high participation characteristics,participants in the Internet public opinion rather than the control of the identity of the active participation of it.To strengthen the interactive users loved the form, take the initiative to adapt to the active effect,active compliance with the way rules of the mobile Internet public opinion field.By fostering the opinion leaders to make it active in the embodiment of the social positive energy producers, leaders,strengthen the mainstream thought.Active construction of government new media, improve the transparency of government affairs, improve the credibility of the government.Accelerate the integration of traditional official propaganda media and new media,to strengthen the ideological guidance, to expand the consolidation of mainstream public opinion positions,to enhance the government's "volume" and expand its influence.Through these measures to strengthen the leading role of the network public opinion,in order to ensure the safety of public opinion and maintain social stability.