Government Guidance And Management Of Network Public Opinion On Emergencies

The rapid development of the network brings a lot of convenience to people's work and life.People can obtain knowledge and information through the network.And the network makes communication more convenient.With the continuous development of social democracy,people's freedom of speech is better guaranteed.More and more people choose to publish the society through the network.The attitude of political views and the expression of interest appeals bring great convenience to the collection of public opinion,and also bring challenges to government management,as the network makes information spread faster,wider and more diverse.Since China is in the stage of reform and development,and there will be a variety of spears in the process of development.All sorts of contradictions and mismanagement,these problems often happen suddenly or suddenly exposure,people pay more attention to this kind of information,and will comment on the network by publishing views,forming network public opinion,and these network public opinion is mostly negative,if the government not timely and effective response,its influence will continue to expand,may even intensify social conflicts.Contradictions will affect social stability and damage the image of the government.Therefore,the development of the Internet has put forward higher requirements for the government's public opinion coping ability.Through the case analysis,the third chapter of this paper points out the present situation of the local government in the network public opinion of our country,which includes ‘control'instead of ‘guidance',the lagging of public opinion response and the new public opinion derived from the management process.Then through the literature analysis,it is pointed out that the government has insufficient awareness of the public opinion in the process of public opinion management in China.The main reasons for these problems are the imperfect management system mechanism,the lack of the comprehensive strength of the government and the lack of professional talents.Then in the fourth chapter the PEST analysis method is used to analyze the situation of our country and the relationship between the current situation and the reasons of public opinion management from the macro level,and through the literature analysis and expert interview,the level of knowledge monitoring,the level of response and communication,as well as the level of guidance and communication are obtained through the literature analysis and expert interview.The level of guidance and management ability of government network public opinion is affected by the three time dimensions.And further refine these three level factors into twelve factors such as the sensitivity,the degree of attention,the level of technology,the level of concern and the communication skills of the spokesman,and use the analytic hierarchy process of the experts to get three levels and twelve factors to guide the government management of the network in the weight of the power of public opinion.Additionally,the fifth chapter of this paper puts forward a series of corrective measures from three aspects: the construction of the system mechanism,the training of talent selection and the promotion of the comprehensive strength of the government itself.The construction of the system mechanism mainly includes the establishment of professional public opinion guidance management institutions,the establishment of rapid response mechanism,information disclosure mechanism and other related mechanisms.Also the selection and training of professional talents mainly includes the selection and training of public opinion monitoring personnel,publicity and communication professionals selection and cultivation,and the cultivation of opinion leaders;the comprehensive strength of the government itself is raised.The promotion mainly includes the introduction of advanced technology and equipment,and the enhancement of comprehensive influence through strengthening service oriented government construction,enhancing soft power and strengthening cooperation between government and enterprises.