Research On Application Management Of China's Government In Wechat

In October 2013,the general office of the State Council issued adocument called"Comments on further strengthening the government affair opening,respond to social concerns to enhance the credibility of the government",requiring all localities and departments release authoritative government information timely by using new media in public affairs.In March 2014,the State Council issued another file named "The key points of government Information publicity of 2014".The file claimed that the news spokesman system,the structure of government websites,micro-blog,WeChat and other public information platform should be further strengthened as well","The anointed key works"is the construction of the new media.In February 27,2014,the central network security and information technology leadership team,which composed directly by the top leaders of the party and the state,was established.The construction of national network of centralized planning and top-level rules designing,made the network government affairs developing from primary stage to the standardization development stage.In September,2014,the state Internet Information Office issued the file called"active use of instant messaging tools to carry out administrative services",The new media of China began to strengthen the construction of social communication skills at the first time.In 2014,the accelerated development of the we media,which main parts was micro-blog,WeChat,App and other forms,WeChat has become a hot topic in the new media industry,showing a "blowout" strong growth momentum.According to data released by the Tencent show that the current WeChat registered users exceeded 927 million,WeChat's public account to break the million mark.By the end of December 2015,the domestic government WeChat account number 100 thousand,becoming the largest public platform for mobile instant messaging public new media,making network governance has become an important means of national governance.WeChat on Government affairs plays an important role in the construction of service-type government.lt was the innovation of social management services.The platform of WeChat on Government affairs has achieved remarkable successin e-government information releasing,difficulties of people resolving,communicating between the government and people,leading positive guidance of public opinion.WeChat on Government affairs has not only opened up new channels for the service of the community,but also for the government to create a new image of the network has brought new opportunities.But compared to the traditional media and the traditional government management,platform application is still lack of scientific understanding and sufficient experience.Government micro letter "laying" not heavy"construction",uneven levels of development,the "digital divide" enlargement,lag system arrangement and the allocation of resources,response to public opinion and network security continue to highlight the problem.How to purify the network environment and make full use of government micro channel,which is a new kind of e-government platform,to create more influence and user stickiness well-known government micro channel public platform,to play its positive effect,to promote the shaping of good government network image service is current China's new government platform application management in urgent need to study and face an important issue.This paper discusses on the current application status,the existing main problems of WeChat and suggestions to improve the administrative management.First,starting from the emergence and development of the WeChat,it simply introduces the definition and characteristics of the WeChat,in-depth study of its propagation characteristics;secondly,through a large number of application examples of the government departments,WeChat application,fully expounded the main measures taken by WeChat in China's government management and achievements,detailed analysis and Research on the problems and reasons;then,with a deep understanding and analysis of e-government application management platform-micro-blog Twitter foreign affairs different approaches but equally satisfactory results.The author did a lots of research on the application and management of China's Government of WeChat,and put forward some management methods with application of important reference value;and finally the author read a lot of books,access to relevant literature,for the current government micro channel there are many problems in the development and operation of the process,in the face of the new challenges under the new situation,summary in recent years government micro channel the successful operation experience,reference outstanding micro-blogging application management experience of foreign government,put forward a few application management improvement strategies and solutions of WeChat on government affairs,hoping to provide areference for relevant departments.