Research On The Application Of Government WeChat In The Governance Of Internet Public Opinion

The Internet,especially the mobile Internet technology,is a double-edged sword.On the one hand,the way and speed of information positive energy transmission has been greatly improved.On the other hand,in the deep water area after more than 40 years of reform and opening up,social contradictions have occurred frequently.It will inevitably lead to an increase in network public opinion,especially negative public opinion,which also poses severe challenges for government management.The report of the Nineteenth National Congress of the Communist Party of China clearly points out that we should "strengthen and innovate social governance".In this context,how to strengthen the governance of network public opinion has become an important issue to enhance the ability of network governance.And the state pays more and more attention to the use of new government media such as Wechat for public opinion governance.Therefore,this paper takes Qingdao as an example to study the application of government WeChat in network public opinion governance and propose optimization strategies to serve the network public opinion governance in China.The research idea of this paper is to analyze the existing research literature,combine theory with empirical evidence,and based on the new public service theory,agenda setting theory,use and satisfaction theory,and conduct in-depth research on the application of government WeChat in network public opinion governance.This paper analyzes and studies the coping behavior of Qingdao government WeChat in the management of network public opinion events,and launches the analysis of the data of the government WeChat in terms of information release,communication effect and interaction,the operation of Qingdao Government Wechat in the period of normalized network public opinion governance is studied.Through the analysis,we find that there are some difficulties,such as the urgent need to improve information release,the need to clarify the development orientation,the inadequacy of interactive capacity building and the absence of public opinion guidance.Finally,the paper puts forward some suggestions for improving the level of information release,clarifying the development orientation of the platform,improving the interaction system of government WeChat,establishing and improving the supporting mechanism of government WeChat,and promoting the overall layout of public opinion governance.It is helpful to improve the effectiveness of network public opinion governance.