Reseaech On The Effective Dissemination Of Socialist Core Values

The effective dissemination of socialist core values,is refers to through effective communication work,promote the socialist core values influence,attraction and appeal to the people of the socialist core values internalized in the heart,outside of the heart".Domestically,contribute to the formation of the whole society in ethical,moral and ethical as the social atmosphere,thought to lead and provide incentives for the construction of China's cultural soft power;at the same time,the spread of good socialist core values,make people firm ideals and beliefs,provide ideological impetus for China dream.In terms of foreign environment,since the reform and opening up,the international environment is becoming more and more complex,the western developed countries make use of the strong-discourse right to carry on the Ideological Penetration to our country.Therefore,in order to resist the hegemony of the western strong discourse,and effectively safeguard the ideological security of our country,we must protect and spread the socialist core values.In order to better spread the socialist core values,it is necessary to carry out the excavation of the previous dissemination of ideas,to learn from this in order to build a socialist core values of the effective communication mechanism.Although the concept of the past China Communists did not explicitly put forward the socialist core values of the spread,but in their writings and related discussion in the rich on the propagation of socialist core values of thought.The first generation of the central collective leadership of the party with Comrade Mao Zedong at its core,to open up a variety of means of communication,and the audience is divided into.different groups in order to promote socialist values education;and pay attention to play an exemplary role of Party members and cadres as the communicator,and pay attention to audience differences,depending on the audience,communication and innovation methods constitute the thought of Deng Xiaoping about the spread of socialist core values;then with Jiang Zemin as the core of the leading period,according to the new situation and new tasks,continue to strengthen the socialist values and the level of psychological communication work,mainly from strengthening the construction of the team,communication forms,content innovation study on the audience.The general secretary of the CPC central collective leadership with Comrade Hu Jintao at the time,he proposed to vigorously spread the socialist core value system,think to breed the dissemination of the contents in that specific time of the fight against SARS spirit,the spirit of earthquake relief,and a carrier in the new period;Finally,the leading collective of the CPC Central Committee with Comrade Xi Jinping as the core,with the socialist core value concept of rich media,again grasp four key audiences.It can be seen that the Communist Party of China has rich thought on the spread of socialist core values,which is conducive to the effective communication mechanism of constructing socialist core values in the contemporary era.In order to achieve effective communication,it is necessary to analyze the problems and challenges faced by the current socialist core values.Problems and challenges faced by the effective dissemination of socialist core values is still very complex,from the problems,mainly:the first is the disseminator "position awareness is not strong,the concept of deviation in communication and personal quality is poor.Secondly,the use of communication is not rich enough,in the current dissemination of the use of the way is still relatively simple,and the main theory of indoctrination.Finally,the study of the factors of the audience is not enough,there is no analysis of the differences between the audience,there is no in-depth into the lives of the audience,etc..From the challenge:the propagation process of the rise of mass culture,new media era of the socialist core values,as well as more complex marginalization,the core values of the Western values input,these factors face more severe test in all the effective dissemination of socialist core values.In the light of the problems and challenges faced by the current socialist core values,to solve these problems and challenges,to build an effective communication mechanism,mainly from the five elements of the communication process.First,through education and training to improve the overall quality of communicators.The quality and ability of communicators directly affect the effect of communication,so we must take him as a prerequisite.Second,it is necessary to process and produce the content of communication,and to innovate the external manifestation of socialist core values.The content of communication is the core of the whole communication process,through the story as the carrier,and the advanced model as the carrier,and so on.Third,the use of communication is an important link,starting from the use of new media resources,new media platform based on the website construction,the creation of socialist core values reflect the new media products,in order to enrich the socialist core values mode of transmission.Fourth,the audience is a key link in the communication process,so we need to conduct in-depth analysis of the distinction between the level of audience analysis,Party members and cadres,the masses of young students and three focus groups,targeted to promote the dissemination of the work.Fifth,the last part of the communication process,that is,to evaluate the effect of communication and feedback.A scientific evaluation system is constructed through three steps:selecting the sample,defining the level of the evaluation index and defining the evaluation index and evaluation method.