Moral Consciousness In The Promotion Of Soft Power

Morality is a kind of standard system and ideology,and it is the sum of a special kind of behavioral norms that regulate the relationship between people.Moral consciousness can form a set of rules that are mutually agreed upon among actors,which is established by people,and can be maintained by inner beliefs and public opinion.Good moral consciousness has a strong penetration,persistent spirit of power,The invisible existence of consciousness and idea has a profound influence on the development of economy and society as well as the production and life of people.The consciousness of morality status is an important evaluation standard of the soft power of culture,The cultivation of high moral consciousness is the requirement of developing and prospering socialist culture,and also the basic requirement of forming the common moral foundation in the whole society.Moral consciousness is an important part of soft power,is the core of the socialist core values,is the protection of building a socialist cultural power,is an important symbol of social maturity.Therefore,it is of great significance to promote the improvement of the soft power of the culture by creating a good moral and ethical environment.China's social relations and social structure have undergone profound changes in the period of social transformation.All kinds of problems existing in the construction of morality also began to highlight,It is manifested in the following aspects: the moral construction has the tendency of formal utilitarianism,the profit seeking complex often breaks through the moral bottom line,the lack of moral belief,the phenomenon of inconsistency of moral cognition and moral behavior.Morality is the main spiritual blood in the social organism,and the branches of the blood are gradually damaged and destroyed,Mainly because of imperfect market economic system,the cultural conflict and fusion of moral education and moral consciousness formation interference,Lack of moral awareness of the system and laws and regulations,Ignoring moral education emotional resonance.The lack of moral consciousness to restrict performance to enhance the soft power of culture guiding force in theweakening of the advanced culture,the spiritual value of traditional cultural resources ignored,cultural industry competitiveness is not strong and the cultural influence is not wide,hindered the promotion of soft power,Has become the main problem to promote the great development and prosperity of culture.Therefore,we should correct the lack of moral consciousness,cultivate moral consciousness,take the socialist core values as the guide,carry forward the traditional spirit of moral culture,improve the moral compensation mechanism,and carry out moral education.On this basis,To stimulate the moral self reflection of the mainstream ideology,play a guiding force;strengthen moral self-identity,enhance national cohesion;strengthen the moral self selection,enhance cultural economic competitiveness;to strengthen the moral self-improvement,enhance the cultural influence,ultimately enhance the overall promotion of soft power.