Research On Public Crisis Communication Of Shandong Vaccine Case

China is in the background of the overall social transformation and risk society,the increasing number of public emergencies in various fields,how to deal with the frequent public crisis has become an unavoidable problem of this society.Public crisis communication is an important part of the development of public crisis.Since the SARS epidemic in 2003,the research on public crisis communication has been paid more and more attention by domestic academic circles.However,the communication of public crisis is a very realistic problem,it's research only with the times,can be more practical significance.The research is based on the case of Shandong vaccine case which had caused high attention.This passage uses case analysis method and content analysis to deeply analyze the government,media and public which are the three basic elements in public crisis communication of Shandong vaccine.The result is that,because of technology and ideology,government's main problems in handling with emergency: failure in responding the security of vaccine involved in the case,messages were not replied actively,the perfunctory attitude of the response to information.In the presentation of the public crisis,mainstream media and we media are quite different from the perspective of content,attitudes,ways of expression and idea,these two media played both active and negative roles in Shandong vaccine case.The public had an obvious oppositional reading of the official information.The required for security of information mostly.With many purposes,the public spread huge information,during this process,the public showed incapability in distinguishing the information;The characteristics reflected in public crisis communication of Shandong vaccine case communication are the concurrent result of government,media and the public.The end of the passage concludes the public crisis communication of Shandong vaccine case from the aspects of improving government's public crisis management,avoiding of media's role in spreading negative effects,forming of public's reason.