The Study Of Network Communication On Red Jiangxi Honest And Clean Government Culture

The culture of clean and honest government is an important part of the advanced culture of the new era.It is of great significance in the construction of anti-corruption and building a clean government.Jiangxi is an important birthplace of Chinese red culture,red and honest cultural resources are very rich.With the rapid development of network technology and the growing number of audiences,how to take the initiative to adapt to the network era of red and honest culture of the new network of communication requirements,scientific grasp of the Internet era of red and honest cultural communication of the new features,effectively explore the network era of red and honest culture of the new Way,for the promotion of Jiangxi red culture soft power is of great significance.This paper analyzes the status quo of Jiangxi red and honest cultural network from the aspects of communication subject,communication mode,communication content and communication effect.From the main body of communication,Jiangxi provincial party committees and government departments at all functional departments,all levels of teachers,research scholars,literary and art workers is an important dissemination of the main body.The contents of the dissemination include the Jiangxi region characteristics of the red and honest cultural material form and non-material cultural form.The use of the site,microblogging,WeChat,mobile APP and other emerging media,the overall innovation of the Jiangxi Red integrity of cultural content and dissemination of the way to play the advantages of emerging network media to expand the Jiangxi red culture of clean and soft power TheBut in the development of the communicator’s professional quality and technical level,the lack of targeted dissemination of content,the site construction promotion level is not high,the network arbitrariness lack of effective supervision and other issues,for these phenomena,this paper put forward the construction of specialized personnel,To strengthen the sense of responsibility of the main body,to improve the ability to guide the network of public opinion,strengthen the integration of network communication,improve the network communication mechanism and other aspects of the recommendations and countermeasures to promote the Jiangxi red integrity culture network development.