Research On Network Public Opinion Guidance Of Public Emergency

With the growing popularity of the Internet,network as the influence of "the fourth medium" is more and more attention.The openness of the network transmission makes the public received unprecedented autonomy and freedom,also greatly promote the public participation and attention to public emergency network transmission.Network public opinion,as a new form of media opinion,brings an increasingly profound impact to our social life,and how to understand and reasonable use of network public opinion,how to guide the network public opinion of the new problems.Sudden sudden public events and there is a natural connection between the rapidity of network public opinion is to follow up,the influence of network public opinion in public emergency public opinion plays a vital role.Every major public emergency at home and abroad,can cause strong repercussions in the network media,form the opinions of the free market,by spreading to form a powerful influence public opinion,play an enormous positive role.However,due to network public opinion formation is very complex,the network technology and rapid development in the rapid,and network public opinion management concept is relatively lags behind,management strength is weak,the current for sudden public events,the formation of network public opinion there are a lot of bad information,hostile forces attempted to seepage problems.For sudden public events,the network public opinion is like a double-edged sword,if does not carry on the positive guidance,it may produce some negative influence,in the network transmission environment,some of the information the counterfeiters can enter,netizens ultra irrational comments can make things worse,such as to endanger the safety of network information,affect social harmony and stability.So,analyze the network public opinion,grasp the opinion and it is particularly important to actively guide.How to grasp the characteristics and laws of network public opinion,strengthen the management of network public opinion and guidance,promote their healthy development,has become a major problem to be solved.In this article,research emphasis is to analyze the impact of network public opinion on public emergency and the existing problems,and how to guide public opinion,grasp the initiative of network public opinion direction.