Research On Public Opinion And Governmental Guidance Of Public Opinion On Emergent Public Incidents

With the development of the new era,profound changes have taken place in all aspects of the country’s political economy,culture,and society.People’s ideological activities have been injected into new sources and have gradually produced differences.Different ideological and cultural conflicts have become increasingly fierce.The strategic opportunity period and the contradictory period are intertwined,and the ideological agitation interacts with the public opinion structure.Emergencies of different natures present new features of mutual interaction in the transmission of public opinion.Compared with before,the communication channels are more diversified and faster.The rise of media,especially the media,has caused a qualitative difference in the occurrence and development of public opinion hot spots.The rapid dissemination of information on the Internet and the low cost of freedom of speech have made the public opinion crisis a common problem faced by the government.In this environment,the government should improve its ability to deal with public sentimental crisis and guide the ability of public opinion on the Internet to safeguard the credibility of the government.This paper takes the case of “1.2 Harbin Warehouse Misfire Incident” as a typical public emergency event and triggers the Internet public opinion crisis as the entry point.By reviewing the background and performance of the Internet public opinion crisis and analyzing the reasons,the communication theory and the crisis will be discussed.Stage analysis theory is combined to introduce the process of the case.The formation of the network public opinion is divided into four stages,which are the incubation period,the burst period,the spread period,and the recovery period.It is found that in the process of public opinion network public interest emergencies,the government itself also has some problems,such as the government’s passive response to the lag,the government’s disposition disorder,and the government’s lack of communication and interaction with the media.The analysis of these problems is mainly due to the weak concept of the government crisis,the imperfect public opinion guidance mechanism,and the lack of government’s public opinion guidance ability.It also proposes countermeasures to effectively deal with these problems and reasons: In principle,from the perspective of Internet public opinion guidance,we must insist on six items.The principle is to raise the awareness of government crisis,improve the government mechanism of public opinion on Internet public opinion,strengthen the scope and intensity of government monitoring of public opinion in public emergencies,improve the ability to respond to and guide the public opinion online public opinion,and promote the government and the media.Communication and coordination advice.The conclusion part makes further reflections on the government’s response to the occurrence and development of the Internet public opinion crisis.It is hoped that the government will grasp the orientation of public opinion during the process of responding to the Internet public opinion crisis,grasp the coping skills,and reasonably arrange measures.This paper uses case analysis method to combine theory and practice,use literature analysis method to review related materials,and finally concludes targeted and operational suggestions.It is hoped that the government can effectively guide public opinion and reasonably respond to future public crisis management activities.Cyber crisis events provide effective and feasible advice.