Advertisement Spokesperson Endorses The Legal Regulation Study Of False Advertisement

In recent years,China's advertising industry rapid development belt of China's economic development,advertising has become a businessman is effective tool to promote their products in the market,advertising spokesperson products and more by the vast number of consumers trust,so frequent star,experts advocate,the common consumer advocates active in advertising campaigns.False advertising fraud mislead consumers frequent phenomenon,caused serious damage to the broad masses of consumers' legal rights and interests,in 1995 promulgated the "advertisement law" the revision of the first time in 20 years for the first time,in September 2015,issued the revised"advertisement law",the new law is revised to spokesperson speak false advertising behavior made a certain degree of regulation.But for false advertising industry in China is not the healthy development of behavior,effective governance false advertising industry,the new revised "advertisement law" there are still many insufficient place,so,in this paper based on the legislative situation in our country at the same time,accordingly,after analyzing the situation for effective foreign advanced legislation,in combination with the practical situation of our country effectively,further research to the problem of false advertising spokesperson legal regulation for false advertising spokesperson insufficient legal regulation exists in our country,puts forward corresponding perfecting suggestion.