The Mainstream Media Agenda-setting Research Of Moral Kidnapping

When the moral kidnapping frequently appeared in people’s field of vision,the public network onlookers at the same time,is in fact more confusion and perplexity,seeking from the essence of moral evaluation and often have no solution,so the moral kidnapping often in the network or from the media on continuous fermentation,Public opinions are divergent.,users of irrigation,are unable to agree on which is right.Criticism,ridicule,abuse......Finally came.Is the moral evaluation lost the standard?What are the responsibilities of the mainstream media in this moral kidnapping?Cultivate and practice the socialist core values should be reflected in this isn’t the right and wrong in the argument?As the mainstream media the "throat",in the process of rational and standard of the news in the propaganda of moral kidnapping must clarify the mainstream media social responsibility,to find the breakthrough point for the social service,social participation,social communication,social grooming,social supervision,the use of the media agenda setting,to seek solutions moral kidnapping.The diversification of media ecology,civilians,personalized and interactive forms of communication,in order to provide a new path to solve the problem of moral kidnapping,but also produced new problems.We have to find out who is using the kidnapping of our behavior,what is its purpose,but also by what means to achieve.The mainstream media concern and response to the moral kidnapping,deconstruction of genetic mechanism of moral kidnapping,on the construction of social moral environment bear responsibility,based on the core values of the Socialist propaganda and publicity Chinese excellent traditional culture.At the same time,a dynamic mechanism model of creating moral kidnapping in the mainstream media,analysis of two-way interactive function the mainstream media in the dissemination of public opinion and the masses,to explore the socialist core values in media flow;Relevance Research on construction of "audience reaction and citizen moral environment of Anhui good publicity,the mainstream media in the construction of harmonious society,spread socialist core value outlook on major issues.Through the above research on the agenda setting of the mainstream media,perfect the moral kidnapping of the mainstream media agenda setting,to construct the moral kidnapping in the mainstream media agenda setting the four stage public opinion guidance mode,strengthen the humanistic care of the mainstream media,to promote social work should be able to play the media,promoting the establishment of communication function of the socialist core values of the mainstream media agenda.