Research On The Guidance And Shaping Of The Socialist Core Values ??of CCTV Public Service Advertisements

Nowadays,it is in the period of great change and great development that all kinds of thoughts and cultures are agitating with each other.In order to safeguard national security and realize the grand goal of the great rejuvenation of the Chinese nation,during the eighteenth National Congress of the CPC,the CPC clearly proposed that we should cultivate and carry forward the socialist core values,provide basic follow for individual behavior,and point out the direction for the development of society and the country.At present,the academic research on how CCTV public service advertising cultivates and promotes socialist core values is not enough.With the theme of "CCTV public service advertisement",this paper consults a large number of documents and advertisement cases,combs CCTV public service advertisement in China in recent years by case study and content analysis,demonstrates that CCTV public service advertisement is the main position and platform to construct the mainstream values of society,so as to guide local TV stations to adhere to the correct direction of public opinion and enhance the dissemination of public service advertisement.Broadcasting,guidance,influence and credibility.