| China communist youth league has been established for over ninety years.It always rushed in the forefront of revolution struggle and construction so that it made great contribution to the party,during the revolutionary war period,socialist exploration period and the period of reform and opening up,In these different historical period,the communist youth league made full use of its functions of political propaganda.It united youth,educated youth,and cultivate a batch of outstanding revolutionaries and construction talents.Evolution of propaganda of the communist youth league did not go off smoothly,but constantly adjusted and improved.Society has been more open and people’s values have become diversities since the new century so that the communist youth league has faced the plight to be weakened.Therefore,the communist youth league has to study the new concept of propaganda,improve political propaganda work,promote group’s comprehensive reform,and enhance the group’s cohesion and centripetal force.On the evolution of propaganda of the communist youth league,this study has carried on the detailed research,including:The introduction mainly introduced the origin of the selected topic,research status at home and abroad,core concepts,research ideas and methods,the difficult points and the innovation points and so on.The first chapter studied the history and status quo of china communist youth league and China youth daily.The chapter reviewed the development of political propaganda and the communist youth league,the development of communist youth league and the development of the China youth newspaper.It Mainly discussed the relationship between the communist youth league propaganda and the Chinese revolution and construction.In the course of founding and development of the communist youth league newspaper,it summarized overall thoughts and methods of political propaganda work.The second chapter is an editorial overview published by the China youth daily:The brief author introduction,the statistics and analysis of the overall situation of the China youth daily.It mainly included the analysis of the number and distribution situation of the China youth daily each year,the analysis of the number and distribution situation of the China youth daily reproduced other newspapers,and the analysis of the number and distribution situation of the China youth daily social topics.The third chapter analysed the characteristics of the China youth daily.The author reviewed,analysed and compared four historical periods,such as the first seventeen years of the founding of PRC,the "left",1978-2000 and 2000-2013.He also reviewed,analysed and compared the characteristics of the distribution of the China youth daily editorial topics,editorial content and editorial language style and so on.The fourth chapter discussed the relationship between the China youth daily editorial and the party newspaper editorial.First of all,this study summarized and analyzed the situation that the China youth daily directly reprinted the central party and the local party newspaper,including the numbers,topics and time of reprinted editorials.Secondly,as for the same event,the author contrasted and researched the similarities and differences of China youth daily editorial and party newspaper editorials,including the topic,editorials and language style of the event and so onThe fifth chapter forecast propaganda work of the communist youth league : Summarize the problems and challenges of propaganda work of the communist youth league,including lagging political propaganda theory,monotonous propaganda theme,faint service consciousness and single propaganda carrier and so on.According to the development of the communist youth league propaganda,this study put forward some Suggestions :Uphold and develop the theory of Marx’s political propaganda;Promote the communist youth league propaganda popularization;Improve the reform of the communist youth league organizations close to service youth;Fully rely on new media technology to extend propaganda channels.The last part summarized the conclusion of this study. |
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