China’s Cultural Diplomacy Strategy Research In The New Period

In today’s world,the culture and the political,economic,more and more close relationship,economic globalization and political multipolar prompted cultural pluralism is continuous development,between the various countries and regions began extensive cultural exchange activities,and an unprecedented scale and level.Culture is becoming more and more prominent in international politics,and occupy the important position of cultural diplomacy also gradually become the most effective means of the soft power struggle in the international community.Since China entered the new period,the cultural diplomacy has become the indispensable important component of China’s foreign created a new situation in China’s diplomacy.At present,the cultural diplomacy as a means of strategy,not only to serve the political and economic and so on a series of traditional diplomacy,and,more importantly,it is charged with shaping the history of China’s international image in the new period.In this paper,guided by the marxism theory,using the combination of macro and micro analysis,as well as politics,history,philosophy,literature,social science and other disciplines,comprehensive study of the method,from the perspective of marxism,in the new era of China’s cultural diplomacy carried on the thorough research.Based on the concept of cultural diplomacy and trace its historical origin,on the basis of relevant theories and analyzes the characteristics and the necessity of cultural diplomacy,China’s cultural diplomacy is an important component of China’s overall diplomacy,is the needs of the development of political civilization in China,is the needs of the development of the Chinese nation culture.It is well known that cultural globalization is a double-edged sword,in the new era of cultural diplomacy is facing rare opportunities for development,but also is facing serious trouble at the same time,in the face of these difficulties,this article from the international and its two aspects to analyze the cause of the problem,based on the strategy of China’s cultural diplomacy in the new period,deep thinking,summarizes its response:on the basis of follow the principle of cultural diplomacy to innovation patterns of China’scultural diplomacy actively,strengthen the attention to the folk cultural diplomacy,and establish the protection mechanism of the Chinese cultural resources,improve the ability of cultural diplomacy and public relations skills,and then continue to expand cultural exchanges with other channels.And be able to put these strategies into China’s cultural diplomacy practice,to China’s cultural diplomacy provides referential experience,to ensure that China’s cultural diplomacy.