An Empirical Study On The Government Micro-blog Released In Emergencies

This is the news release on the10anniversary of China formal formationmechanism. The rise in2011the government micro-blog, marks a complete change ofgovernment to deal with network public opinion attitude. Along with the developmentof new media, the government news release system is also in constant change. Themain conclusions are as follows:One, micro-blog age information propagation path. The government informationmicro-blog era emergency release, which source=channel (government) and theaudience (media, public) two-way interaction. How to enlarge the government’s voice,is the network news released a pressing matter of the moment.Construction of government micro-blog released in two, in the event of anemergency mode. The main results of this paper that created the path of governmentinformation dissemination path graph micro-blog era and emergencies micro-blogreleased. The study found:1.most emergencies (in addition to the accident disaster) usually experience fourstage of the crisis, namely the asymptomatic period, the outbreak period, duration,recovery time.2.government intervention is a crisis blocking factor. At present, the governmentis government intervention micro-blog response, mainly occurred in the crisis periodand duration of two stages, namely trigger intervention and diffusion in.3.in the crisis factor omen period emergency in the transient phase, is to solve thebest period of emergencies. This phase of the government intervention is the mainform of warning.4.the outbreak in four stages of emergencies in the shortest duration, but theharm is the greatest. The government micro-blog use, coping and mainly concentratedin the outbreak period.5.the crisis period, there are three variables, namely the official response, mediareports, Internet users continue to pay attention to, affect the crisis.Recommendation three, new media environment of government news releasework. From the audience survey, government micro-blog channel selection, positiveeffect on the audience had different degrees of contact, cognition, attitude, psychologyand behavior. The government should make good use of micro-blog this tool, guide the public opinion on the net, making the government issues and public attention toconvergence, to construct ideal model of government micro-blog released in the eventof an emergency. For the sudden public events, the social impact of larger scopebroad, comprehensive use of various categories of government micro-blog to releaseinformation, namely, from the "single" to "chorus", to maximize the disseminationeffect. In the crisis period and duration, should use the public information model orbidirectional persuasion model. Consider the use of line, line parallel mode. Thegovernment micro-blog publication should focus on "emotion, logic, rhetoric" threeelements.