Study On Trademark Management Of Guangzhou City Shiling Town Leather Industry

Trademark is the most effective tools for market competition,trademark rights in intellectual property is the most closely relationship with people's life and production and one of the most enduring vitality property rights.In reality,however,trademark counterfeiting infringement problems such as nonstandard,trademark licensing produced continuously.According to incomplete statistics,only in Guangzhou city Shiling town of leather and leather enterprise basic reflect the existed trademark products are fake,the government is to protect the trademark rights,and to maintain the fair competition market environment put forward severe challenges.Therefore,in the face of leather and leather industry competition in the market,as well as Guangzhou city Shiling town leather and leather cultivation requirements of the local industry,research how to protect and standardization management of a registered trademark in accordance with the law,to protect the interests of producers and consumers and promote the town of Guangzhou city Shiling leather and leather industry cluster of competitiveness has important and far-reaching practical significance.In this paper,using literature analysis,participant observation,questionnaire survey,in order to "China's leather capital of Guangzhou Shiling town of trademark standardization management case leather,leather industry,analyzes the Guangzhou Shiling town of trademark management of trademark violation cases processing efficiency is low,law enforcement agencies took initiative is not enough,management technology level is not high,and the role of the government,law enforcement department is not well supervised by trademark,the government trademark management techniques and role play of the industry association,explore the deep reasons on trademark management talent cultivation.On the basis of the experience of standardized management of trademarks in developed countries and regions at home and abroad,on the basis of standardized management experience,combined with the characteristics of the current Guangzhou Shiling town of trademark standardization management,clear the government trademark management function localization,strengthen the management of trademark law enforcement and law enforcement supervision,set up the trademark management network technology platform,motivate industry associations and enterprises and intermediary service agencies involved in brand management,the trademark management realization of cultivation and introduction of talent team construction,in order to better safeguard Shiling town,Guangzhou leather and leather market economic order,promote the healthy and rapid development of economy.