Research On The Function Of Government In Electronic Rural Business

China's economy into a new normal state,the driving effect of consumption on the economy began to highlight.The structural reform of the agricultural supply side has been deepening,and the new industry in rural areas has developed vigorously,showing a new trend of industrial integration and providing a good industrial support for the entry of e-commerce into the countryside.After years of exploration,China's rural e-commerce has achieved remarkable results.As Anhui Huai-Yuan county electricity supplier model that the government give full play to the guiding function of economic regulation,market supervision,social management and public service functions,improve the infrastructure construction of rural public products and other agricultural electricity providers,give full support;Local enterprises to actively respond to the call of the national policy,the introduction of a comprehensive e-commerce into the countryside,to achieve the upgrading of services;Local farmers strive to carry out modern agricultural production,to achieve the integration of production,supply and marketing business model,greatly promoted the development of rural economy.This model has a typical exemplary role,it is worth promoting.The electronic commerce as a means of relying on rural industrial entities,so that rural capital potential,the potential labor force,land potential.E-commerce as a means to rely on the real estate industry in rural areas,so that the rural capital potential,labor potential,land potential,such as a steady stream of glow out,to achieve precise poverty alleviation.According to the current situation of the development of electronic commerce development in rural areas,analyzing the opportunity and challenge of e-commerce in rural areas,aiming at the existing problems in the development,from the construction of infrastructure,personnel training,use of construction land investment in rural public goods perspective of government in rural e-commerce functions.E-commerce into rural areas to a certain extent,solve the problem of rural decentralized operation and modern market convergence,to achieve precision poverty alleviation and achieve a new type of urbanization provides a new path.However,the development of rural e-commerce is also facing the level of science and technology,logistics and distribution,market order,personnel training and many other issues.It is urgent for the government to formulate and implement relevant policies,to change the functions and management methods,and to improve the rural public goods service in the primary and intermediate stages of the development of rural e-commerce.Drawing lessons from the experience of the United States and Japan in agriculture and agricultural products e-commerce,guiding the development of China's rural e-commerce.In addition,the government should coordinate between the various interests of rural e-commerce related interests,strengthen standardization construction and supervision and evaluation system,to avoid duplication of construction and engineering achievements,to carry out the electronic commerce,realize the free flow of resources in city and countryside.