An Analysis Of Tourism Consumption Decision-Making Behavior Of Chinese Elderly Families

With the social and economic development and technological progress,travel is getting more and more popular.Among them,the elderly group which has a lot of leisure time and huge property,is very eye-catching in the tourism consumer groups.In our country's tourism groups,mostly are families.Therefore,it is necessary to study the characteristics of household tourism consumption decision-making behavior.This paper aims to study the characteristics of tourism consumption decision-making behavior of middle-aged and elderly families in China.This paper investigates the decision-making behavior of tourism consumption in urban and rural areas by using the national baseline survey data from China's Health and Accreditation Survey(CHARLS)2013.First of all,the head of the family aged 45 years of age for the study of the object.Explain the variable for the total travel of the family over the past year.The explanatory variables mainly include the following variables:family size,family area,head of household age,gender,type of household,educational level,physical condition,retirement,household income and assets.It is worth noting that this article is different from the previous literature only analyzes the impact of income on tourism consumption,but also consider the impact of assets on tourism consumption.Taking into account the differences between urban and rural areas,this paper divides the research samples into two parts:urban areas and rural areas,examines the impact of different factors on household tourism consumption in different regions,and analyzes the social reality and influence implied by their respective influencing factors Size difference.At the same time,taking into account the characteristics of tourism consumption data in the sample,this paper uses the Probit model to analyze the factors that affect the possibility of urban and rural family tourism consumption,and use the Tobit model to analyze the factors that affect the scale of urban and rural tourism consumption in China.Furthermore,this paper also takes into account the different life cycle of the family,the tourism consumption situation may exist differences,therefore,according to the head of the age of the family will be divided into three categories,respectively,the impact of family tourism consumption factors were investigated.Further,the following conclusions are drawn as follow:(1)Leisure time is the most important factor affecting the consumption of middle-aged and elderly families in China.(2)Cognitive and physical health of the head of household also has an important impact on household tourism consumption,but the effect is less than the time.(3)Rural households' tourism consumption is not affected by the health status of residents(4)The present stage of our elderly family tourism consumption is still a "high consumption".(5)Urban and rural tourism consumption is very different,the income of rural households in the tourism consumption of a greater impact,while the opposite assets.(6)Although the increase in age,while reducing the consumption of family tourism,but China's domestic tourism consumption is still a huge potential,with rising space.