Research On The Consumption Decision Mechanism Of Urban Family Cemeteries

Economics teaches us that when high demand meets low supply,the market price of commodities will rise until supply and demand are balanced.The real world tells us that when an aging society encounters a shortage of land resources,scary words such as "can’t afford to die" and "white profiteering" suddenly rise above newspapers.In order to achieve a balance between supply and demand,the state has proposed a green funeral policy,which encourages the form of ecological burial(cemetery)to reduce the occupation of land resources and achieve sustainable development.But the purchase of cemetery as a family consumption behavior is affected by many factors.If you do not understand the laws,you cannot solve the actual problems.But from the perspective of theoretical research,so far,not many economics and management scientists have studied this commodity.Therefore,studying the consumption behavior of urban family cemeteries is of great significance to society and academia.What factors will affect the intention of consumer behavior in urban cemeteries? Does the difference in family decision-making mechanism affect the intention of cemetery consumer behavior? Aiming at the above problems,this study proposes a theoretical model through literature review and in-depth interviews,and conducts empirical tests using correlation analysis,regression analysis and classification analysis.The research results validate some of the theoretical hypotheses proposed in this study: family assets will positively affect purchase intentions of mid-range cemeteries;family ecological values will positively affect choices of mid-range cemeteries and skeletal ecological burials;the number of family children is At the same time it has a negative impact,it will also positively affect the skeletal ecological burial and scattered bone burial.The family consumption decision mechanism is different,and the choice of each type of cemetery is very different.According to the research results,the following three suggestions are proposed for the further implementation of the national green funeral policy:(1)Encourage the establishment of enterprises with ecological funeral as their core business;(2)Divide the green funeral into two types: bone-retaining and loose-bone.Promotion;(3)Arrange regular commemorative activities for groups that practice green funeral.In addition,the following recommendations were made for funeral companies:(1)further market segmentation according to family conditions,and provide more cemetery products for different types of households;(2)strengthen publicity for ecological funeral,for families in need Provide appropriate products;(3)Match the national funeral policy and provide various forms of commemorative activities.