Case Study On Network Public Opinion Dispatch In The “3·01” Kunming Terrorist Attack

In recent years,with the spread of terrorist attacks in the world,China has not been spared.Into the 21 st century,the rapid spread of the Internet,especially in recent years,the Internet media,media,social networking platform and other rapid development of the network carrier,so that after the incident,the public through the network to express emotions,attitudes,opinions or views more convenient and frequent.As a result,gradually formed a more traditional social public opinion more network public opinion.The government in dealing with public emergencies at the same time,how to properly handle the network public opinion work,and how to public emergencies in the network public opinion emergency treatment,become the current government,academics need to study the subject.The occurrence of public emergencies,a wide impact on the community,the impact of strong,difficult to handle,leaving more problems.Especially the horror events,often bring about negative effects more than positive,positive effects.In the event of a terrorist incident,the effective disposal of public opinion is directly related to the follow-up development of the event and the future influence on the society.On the other hand,the change and development of social public opinion can directly reflect the attitude and opinions of the public on the ruling government to deal with the incident and gradually evolve to the public's attitude and opinions on the ruling government.March 1,2014,occurred in Kunming“3·01” terrorist attack,in this case,the development and guidance of the network public opinion has become one of the main clues.In this paper,we focus on the development of public opinion in Kunming “3·01” terrorist attack,and take the emergency treatment of public opinion as the starting point in the public emergencies.First,from the domestic and foreign research status,This paper analyzes the four aspects of public opinion from the aspects of emergency response strategy,public opinion guidance strategy and communication strategy,The government should strengthen the network public opinion monitoring,that is,the construction of the early warning mechanism,and perfect the law of emergency management of the network public opinion.In the process of coping with the public opinion network of public emergencies,the government departments should strengthen the supervision of the network public opinion,System,to seek the balance between information dissemination and information regulation,to open the public participation in the network of public opinion and the way to regulate the network of public opinion guidance strategy and public opinion ruler of the revelation and recommendations for China's public emergencies in the network public opinion emergency disposal of the future construction And development provides a reference basis,with practical value.