Research On The Participation Of Social Enterprises In Rural Old-age Service Supply

In recent years,with the growing aging of urban and rural areas in China,Especially the increase in the number of rural elderly population,The demand for the old-age service in the multi-level and diversified rural old-age service is becoming more and more urgent.The government provided for the aged service is difficult to meet the large and increasing demand for the elderly in rural areas.The old-age services provided by the market-oriented and profit-making enterprises can only meet the needs of the elderly with higher income in rural areas,and the public pension institutions can only solve the needs of the rural economic families.However,the demand for the elderly in the rural middle and low income elderly has not been satisfied.It needs non-profit old-age service institutions to meet them,especially the old-age service institutions of the type of social enterprises to provide them with the old-age service which they can afford,and the demand for the elderly in the middle and low income rural areas.Make a response.Social enterprise is a new form of social organization,which has dual attributes of profit making enterprises and traditional non-profit organizations,and has both advantages.Public welfare is the main goal of social enterprises,and determines the nature of social enterprises.To achieve the goal of public welfare.Therefore,social enterprises can more efficiently provide affordable services for the rural middle and low income elderly.At the same time,there are many successful cases,such as the British "Well and Wise in Camden",and the golden sun geriatric service center in Fuzhou,such as the UK,and so on.The successful experience of providing old-age service for the middle and low income elderly can be provided for the middle and low income elderly in the countryside.The social enterprise of the old service is used for reference.As the social enterprises in our country have a slow development,and a lack of similar old-age service institutions in the rural areas.There are many problems in the internal and external conditions of the social enterprises.The internal problems are mainly manifested in lack of market innovation ability,poor financing ability,narrow scope,unsound management system and lack of professional technical personnel.In external development conditions,the main performance is insufficient government support,lack of public awareness and lack of social enterprises.The corresponding policy and system support.Therefore,the social enterprises should constantly strengthen their own market competitiveness,and realize the sustainability of their own development through the integration of resources,and further enhance the professional service level of the employees.The government should establish the legal status of the social enterprises and establish a sound supervision and evaluation system for the provision of rural old-age service for social enterprises.The cooperation platform of multiple subjects,which is complementary and mutually supportive with social enterprises,will encourage social enterprises to provide the supply of rural old-age services.